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  • TAÇ

  • Turkey's leading home textile brand
  • With over 40 years of experience, TAÇ is the leader of the Turkish home textile industry. The roots go back more than 40 years to Babadağ, Denizli, one of the original centers of the home textile business in Turkey. Dedicated to the art of home decoration, the Zorlu Family united its extensive range of premium products under the TAÇ brand in 1980.
  • The brand mainly served the domestic market until 1997, when the commissioning of the Zorluteks Textile plant greatly improved capacity and enabled the brand to export its products. TAÇ has the largest and most advanced integrated manufacturing facilities in Europe to compete with European brands, and leads the domestic market as well as those in neighboring countries - a market of over 700 million.
  • The quality standards of TAÇ production facilities have been certified by international institutions.
  • Today, TAÇ is the largest brand in the Zorlu Textile Group with a product range that extends from drapery to linens, towels and licensed products. TAÇ has 26 flagship stores and 1698 retail outlets across Turkey, and a further 120 stores and 735 retail outlets in 24 countries.
  • TAÇ-branded products set trends in home textile with their quality as well as design philosophy, keeping abreast of consumer expectations with new collections launched twice every year. The TAÇ brand invests heavily in R&D and patterns to appeal to a broad audience across a wide range of products, and designs its collections in partnership with leading global trendsetters.
  • According to the Ipsos Brand Health Tracking, TAÇ has 99% total brand awareness. According to the same study, TAÇ is superior to its competitors in customer appreciation and favorites, and is the market leader in brand value. The success is underpinned by 100% customer satisfaction - delivered through excellent quality at an affordable price, and accessibility through a wide sales network.
  • Brands can only survive if they stay ahead of the change and keep up with technology. TAÇ leads the industry with the technologies used and products made. More than 100 R&D and Product Development engineers in the plant and marketing department strive to create new and advanced products. Through their work, the TAÇ brand will continue to offer the best and newest products at prices that are affordable for the quality.


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