• BRANDS

  • Zorluteks Textile mainly produces for the brands TAÇ, Linens, Valeron, Kristal, Casabel, Brielle and Bianca Luna.
  • TAÇ

  • Turkey's leading home textile brand
  • With over 40 years of experience, TAÇ is the leader of the Turkish home textile industry. The roots go back more than 40 years to Babadağ, Denizli, one of the original centers of the home textile business in Turkey. Dedicated to the art of home decoration, the Zorlu Family united its extensive range of premium products under the TAÇ brand in 1980.
  • The brand mainly served the domestic market until 1997, when the commissioning of the Zorluteks Textile plant greatly improved capacity and enabled the brand to export its products. TAÇ has the largest and most advanced integrated manufacturing facilities in Europe to compete with European brands, and leads the domestic market as well as those in neighboring countries - a market of over 700 million.
  • The quality standards of TAÇ production facilities have been certified by international institutions.
  • Today, TAÇ is the largest brand in the Zorlu Textile Group with a product range that extends from drapery to linens, towels and licensed products. TAÇ has 26 flagship stores and 1698 retail outlets across Turkey, and a further 120 stores and 735 retail outlets in 24 countries.
  • TAÇ-branded products set trends in home textile with their quality as well as design philosophy, keeping abreast of consumer expectations with new collections launched twice every year. The TAÇ brand invests heavily in R&D and patterns to appeal to a broad audience across a wide range of products, and designs its collections in partnership with leading global trendsetters.
  • According to the Ipsos Brand Health Tracking, TAÇ has 99% total brand awareness. According to the same study, TAÇ is superior to its competitors in customer appreciation and favorites, and is the market leader in brand value. The success is underpinned by 100% customer satisfaction - delivered through excellent quality at an affordable price, and accessibility through a wide sales network.
  • Brands can only survive if they stay ahead of the change and keep up with technology. TAÇ leads the industry with the technologies used and products made. More than 100 R&D and Product Development engineers in the plant and marketing department strive to create new and advanced products. Through their work, the TAÇ brand will continue to offer the best and newest products at prices that are affordable for the quality.
  • LİNENS

  • Turkey's first home textile chain that went global
  • Linens is the first Turkish brand of home textile chain stores, created with the innovative and pioneering drive of Turkey's home textile leader, Zorlu Textile Group.
  • Linens offers contemporary and premium home textile products through 68 locations in 23 provinces of Turkey, and 17 locations in 8 other countries.
  • Being Turkey's first home textile brand to expand into foreign markets, Linens has locations in Ukraine, Romania, Albania, Azerbaijan, Russia, Belgium, Qatar and Cyprus, and has established itself as a "Home Beauty Center" that offers "A to Z Service" based on the brand's philosophy of specialization and differentiation to break the marketing conventions of the home textile industry.
  • Linens appeals to an audience who treats home decoration as a pleasure of modern living and is selective about their products.
  • • Extensive product range
  • • Premium products and services
  • • Professional retail attitude
  • • Expert personnel
  • • Number of stores help to exceed consumer expectations.
  • Linens “Home Beauty Center”
  • The Linens "Home Beauty Center" concept is an experience that turns home textile shopping into pleasure with customized and appealing store designs, availability of all home textile products under one roof, choice of trendsetting products in a rich variety of colors and patterns, A to Z curtain services, and financing options. “A to Z curtainServices” includes Design Your Own Curtain - a bespoke service with expert advice on choice of fabric, most popular models, and curtain fashion, followed by measuring, crafting and installation.
  • The growing number of Linens stores in Turkey and abroad offer Linens-branded products as well as Taç, Valeron, Pierre Cardin, Bianca Luna and licensed ranges. Linens stores offer drapery, bedding, bed covers, towels and bathroom textiles, baby textiles, glassware and accessories under one convenient roof.
  • Linens stores offer value to the busy consumer as the one-stop-shop for all home textile products that saves time and makes shopping for premium home textiles a pleasure.
  • VALERON

  • The style of choice in home textiles
  • Since its introduction to the home textile industry in 2005, Valeron has been shaping living spaces with clean and innovative collections that feature patterns and colors new to home textile. Valeron carries itself into every room with style, changing spaces with quality and refinement.
  • The refined style of Valeron is available in a wide range of home textile products including sheets, covers, blankets, bed covers, bathrobes and towels, curtain, runners and throws, decorative products, and accessories. Bedding in satin and jacquard fabrics bring a lustrous refinement to your bedroom, while Valeron embroidery, lace and broderie, prints and colors impress the beholder. Valeron's sophisticated and personalized style in the bedroom can extend from the contemporary with bright colors and bold patterns, to the classic with lace, embroidery and gold, or fun and lighthearted with colorful patterns.
  • Clean lines and neutral tones create a soothing atmosphere while details impress, showing how Valeron can be at once chic and sleek.
  • Having made a name for itself in the European home textile market, Valeron is also available at its Zorlu Center flagship store, and select Taç Konsept and Linens Stores across Turkey. The brand is in high demand in Europe as well as Central Asia and the UAE, meeting consumers at over 200 retail locations in almost 50 countries.
  • The other brands owned by the Zorlu Textile Group are Kristal, Casabel, Brielle and Bianca Luna. The Group also has the license rights to Pierre Cardin Home.
  • The extensive collections featuring premium products are the result of dedicated R&D and design teams within Zorlu Textile as they draw on their expertise and experience to create high-quality products that will stand the test of time.


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